My name is Ana Lam, and I am passionate about customer experience (CX). Executives have started using this buzzword as a key strategy to achieving success. Over the years through my experiences at companies like Accenture and Blue Apron, I have learned more about this new but rising space and have gained a perspective about what "customer experience" means to me.
Every other week, I'll be sharing a blog post that I hope will provide valuable insights for organizations or professionals aspiring to get close to your customers and build a reputation as being customer-centric.